Storytelling
for Creatives
53 modules6 partsVideo lessons · full transcripts · PDF downloads

Introducing the…

Storytelling for
CREATIVES
Course

Learn how to sell with story and convert subscribers to paying customers while building your custom brand.

YES - I'M ALL IN!$397Secure checkoutInstant access to every module
An open notebook with binder clips on a white desk by a sunlit window
hooked

Quoted in the course

The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.

Steve Jobsquoted in Module 1

The course

Contents

Every module is a video lesson with its full transcript, examples, key points, homework, resources and a PDF to download.

Part 1Modules 1–6 · 6 lessons

The Basics of Storytelling

  1. 1What is Storytelling?
  2. 2Why Storytelling?
  3. 3Where to Use Storytelling
  4. 4When to Use Storytelling
  5. 5Who is Storytelling For?
  6. 6How to Use Storytelling to Generate Sales

Part 2Modules 7–12 · 6 lessons

Why Stories Work

  1. 7Purpose of Storytelling
  2. 8Emotions in Storytelling
  3. 9Relatability in Storytelling
  4. 10Selling with Storytelling
  5. 11Teaching Through Storytelling
  6. 12Worldview: Know, Like & Trust

Part 3Modules 13–43 · 31 lessons

Story Building and Hooks

  1. 13Story Origins
  2. 14Story Origins
  3. 15Brand Story
  4. 16Business Storytelling
  5. 17Themed Storytelling
  6. 18Social Media & Search Engine Stories
  7. 19Story Structure
  8. 20Timeline of a Story
  9. 21Hooks, Lines & Thinkers
  10. 22The Interesting Question Hook
  11. 23The Unusual Hook
  12. 24Strong, Startling Statement / Declaration Hook
  13. 25The Unexpected Hook
  14. 26Facts / Shocking Statistics Hook
  15. 27The Metaphor / Simile Hook
  16. 28The Story Hook
  17. 29The Action-Driven Hook
  18. 30The Description Hook
  19. 31Inspirational Quote / Quotation Hook
  20. 32Rhetorical Question Hooks
  21. 33Cliffhanger Hooks
  22. 34Transition Hooks
  23. 35The White Space Hook
  24. 36Anecdotal Memoir Hook
  25. 37The Musing Hook
  26. 38The Title Hook
  27. 39The Conflict Hook
  28. 40The Narrator Hook
  29. 41The Visual Hook
  30. 42Bizarre Situation Hook
  31. 43Introduce a Character Hook

Part 4Modules 44–47 · 4 lessons

More Hooks

  1. 44Critical Moment Hook
  2. 45Curiosity Hook
  3. 46Emotional Hook
  4. 47The Journalist Hook

Part 5Modules 54–55 · 2 lessons

Story Ideas and Prompts

  1. 54Story Ideas
  2. 55Storytelling Prompts

Part 6Modules 57–60 · 4 lessons

The Storytelling Habit

  1. 57Storytelling Habit-Building
  2. 58Building a Story Library
  3. 59Become a Better Storyteller
  4. 60Tips for Storytelling Exercise Prompts
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Inside a module

Module 22, The Interesting Question Hook

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  • The video lesson
  • The full transcript, word for word
  • Examples, Key Points, Homework and Resources
  • The module's PDF, from Course Downloads
Module 22

The Interesting Question Hook

VIDEO LESSON
Transcript
Examples
Key Points
Homework
Resources
SFC – Module 22 Presentation · PDFDownload

Storytelling for Creatives

Learn how to sell with story and convert subscribers to paying customers while building your custom brand.

YES - I'M ALL IN!$397Secure checkoutInstant access to every module